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5 online advertising trends voor 2019

Het marketing- en medialandschap is constant in beweging en verschuift zich steeds meer van offline naar online. Websites, apps en tools schieten als paddenstoelen uit de grond en jouw doelgroep beweegt mee. Dit biedt kansen om jouw online marketing nog gerichter en effectiever in te zetten. Om je op weg te helpen benoemen we in dit artikel vijf trends op het gebied van online adverteren.

1. Database Marketing
2. Advanced Targeted Marketing
3. Social Advertising
4. Sponsored Content
5. Lead Generation

Blog

Content Marketing

Marketing Strategy

Database Marketing

Advanced Targeted Marketing

Social Media Marketing

Lead Generation

Search Engine Advertising

Display Advertising

De opkomst van mobile mapping technologie

Met de opkomst van mobiele technologie in de geospatial industrie, vonden we het tijd om een geavanceerde analyse uit te voeren van onze data en het gedrag van duizenden geospatial professionals, met speciale focus op mobile mapping. Meer dan 450.000 professionals op het geomatica hebben onze websites in 2017 bezocht, wat ons in een unieke positie plaatst om hun gedrag te analyseren en inzicht te bieden in de opkomst van mobile mapping technologie.

Deze blog is een samenvatting van het volledige rapport, dat hier te lezen is.

Blog

Marketing Strategy

B2B Purchase Process: Be Visible From the Start

Today’s purchasers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. Much of this learning happens without the direct involvement of sales reps.

Just like in business-to-consumer (B2C) transactions, the decisions on new vendors in a business-to-business (B2B) setting are made by people. And they search online. The big difference with B2C, however, lies in the number of people involved in the decision. In B2B, different stakeholders with different disciplines (and interests) often work together in a decision making unit (DMU).

Since there are people involved, the behavior that these DMUs display in the orientation process does not differ much from consumer behavior, regardless of the number of participants. Such behavior includes an increasingly strong desire to do online research themselves in recent years. That desire has increased even more in today's “socially distanced” society.




Building on years of leadership in the industry, Geomares provides its worldwide audiences with overarching insight into state-of-the-art developments in geomatics and adjoining verticals. Create brand awareness and leverage your credibility and authority by being visible at our industry-respected platforms.




 

Be present at the start

Several studies have been conducted into the changing B2B purchasing behavior. The consensus is that more than 90% of B2B purchases have an online origin!

Before identifying solutions  to any given issue by a DMU, an independent research is being completed by the involved professionals for the purposes of  familiarizing themselves with the subject. The researching professional, however, is not looking for a specific solution, supplier or purchase. In fact, the issue itself may not even be fully identified yet!

B2B purchasing behavior




Problem Identification
 
Solution Exploration
 
Requirements Building
 
Supplier Selection




 




Validation




 




Consensus Creation




 

This preliminary phase of independent research provides you with a great opportunity to draw the attention of potential clients and shape their future needs. With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of surveying, mapping, hydrography, AEC, geomatics and adjacent areas. This allows you to make the first acquaintance with the potential client, and, with that, the first chance to present yourself as an authority within the market.

Taking the first steps

When someone interacts with your content for the first time, you shouldn't expect to have a lead in your pocket. But the first step in the customer journey has been taken. The right question is “What is the next step that a potential lead would like to take?” In other words, “What information do they need?”





Always keep in the added value in mind:
What problems and challenges can your services and products solve?






As mentioned, there are opportunities for B2B companies to be visible in this first phase of the client’s orientation process. But how do you ensure that your online presence differs from the competitor’s?

Being actively present on the platforms attended by the potential and existing customers is the key. Inbound streams via the right distribution channels to your own website are indispensable. With the largest global database of decision-makers in the geomatics community, Geomares serves as that essential distribution channel. It forms the perfect link in the interaction between professional buyers and businesses that will make you visible from the start.

Blog

Content Marketing

Marketing Strategy

Marketing Funnel

Customer Journey

Het belang van een content marketing strategie in een niche markt

Uit de B2B Content Marketing Benchmarks van 2017 is gebleken dat 61% van de bedrijven die succesvol zijn met content marketing een gedocumenteerde strategie hebben. Bij bedrijven die minder succesvol zijn met content marketing is dit percentage slechts 13%. In ditzelfde rapport geeft 72% van de succesvolle organisaties aan dat de strategie hierin een belangrijke speelt. Kortom, hoogste tijd om jouw content marketing strategie vast te stellen! Als je ons vorige artikel hebt gelezen (anders zeker nog even doen) weet je dat klanten weinig tot niets om jou, je producten of je diensten geven, maar des te meer om zichzelf en hun behoeften. Binnen jouw niche markt, of het nu robotica-, landmeetkunde-, of meet- en regeltechniek is, heb jij de kennis in huis om hen van relevante en waardevolle content te voorzien die ze niet moeten, maar daadwerkelijk willen consumeren.

Blog

Content Marketing

Marketing Strategy

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