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Why geospatial companies are focusing on delivering great content

Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.



Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.

Blog
Content Marketing
Content Creation
Geo-matching
Why geospatial companies are focusing on delivering great content

5 reasons why print advertising works

Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.

So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:

Blog
Display Advertising
5 reasons why print advertising works

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog
Content Marketing
Marketing Strategy
Content Creation
Ten B2B content marketing goals

3 tips for making optimal use of Products4Engineers

Did you know that thousands of technical professionals search for products on Products4Engineers every month? From simple handheld tools to advanced automation software, and from transport solutions to hydraulic drives, P4E is the place where technical professionals go to find all the product-related information they need.

But with 1,500 technical suppliers listed on P4E, how can you ensure that those thousands of technical professionals find you? Product suppliers frequently contact us to find out more about the online platform and how they can use it for maximum benefit. This blog answers the three most commonly asked questions:


Which information should I include about my products??
I have a large and varied product range, how do I show this on P4E?
Which possiblities does P4E offer for me as a supplier?

Blog
Database Marketing
Product Marketing
3 tips for making optimal use of Products4Engineers

What is content marketing and why should you start using it?

At Geomares, we have many years of experience in making trade magazines, websites, newsletters and many other forms of content. ‘Content’ is a word that has been cropping up everywhere over the last few years and is also associated with all sorts of information formats. But what is content exactly? And, perhaps even more importantly, why and how should you use it in your marketing strategy?

Blog
Content Marketing
Marketing Strategy
Content Creation
What is content marketing and why should you start using it?