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Geomares supports businesses that want to grow by devising smart marketing campaigns and executing them until you reach your goals! With our enthusiastic team of dedicated, knowledgeable marketing advisors and content professionals, and the largest global database of decision-makers in the geomatics and hydrographic community, we form the link in the interaction between professional buyers and businesses.

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Content Marketing

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

Product Marketing

5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Content Marketing

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!

Content Marketing

What is content marketing and why should you start using it?

At Geomares, we have many years of experience in making trade magazines, websites, newsletters and many other forms of content. ‘Content’ is a word that has been cropping up everywhere over the last few years and is also associated with all sorts of information formats. But what is content exactly? And, perhaps even more importantly, why and how should you use it in your marketing strategy? Over the next three months, we will dive deeper into the world of content marketing, starting by answering the following questions: ‘What is content marketing?’ and ‘Why should you begin using it right away?’

Marketing Strategy

How to determine the success of your marketing campaigns?

When setting up and executing marketing campaigns, you want them to be as good as possible. And when it is finished, you want to determine whether it has been a success. If it’s not, you want to know what could have been the problem and what can be improved for next time. Predetermining concrete marketing objectives can help you enormously with this. It provides guidance and forces you to think carefully about the message, the target group and the required impact.

Marketing Strategy

What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

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