Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.
How to create an e-blast?
You should create and design an e-blast in close collaboration with the partner that will send it for you. At Geomares, we always offer our customers two options:
1. To supply a complete e-mail in HTML format
Create the e-mail in your own newsletter software such as Mailchimp. Then export the e-mail in HTML format. This enables us to import it into our own newsletter software and send it to the chosen target group.
2. To deliver basic content
If you are unable to supply an HTML version yourself, or if you would prefer experts to do it for you, then you should probably use an HTML e-mail design service. Simply supply the basic content, like text and images, and they will prepare the e-blast for you.
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Looking for advice?
Our business development managers are always happy to help you wherever and whenever needed. Feel free to ask them any questions!
Peter Tapken
Business Development Manager
