Knowledge Base

Knowledge Base

How Geo-matching Supported OxTS with Webinar Registrations

OxTS asked for our help to promote a webinar to survey and mapping professionals and to increase registrations for the webinar. OxTS has a premium Geo-matching account.




Target group
Geo-matching


Solution
Custom Marketing and Research


Method
Newsletter, Social Media and Content Marketing


Timing
March 18 to 25, 2020





Database Marketing
Social Media Marketing
Geo-matching
Event Marketing
How Geo-matching Supported OxTS with Webinar Registrations

Creating 3D virtual experiences that feel real

Matterport offers complete, realistic and interactive 3D and VR experiences for any industry that deals with real-world properties. Their product range includes a 3D content platform, 3D camera’s, VR platforms and mobile apps, all made to create virtual experiences that feel as real as being there. To show the opportunities and advantages of their products, Matterport has created many case studies. With GIM International, we had the chance to raise awareness for two of those case studies and a background article among our audience




Target group
GIM International


Solution
Sponsored Content


Method

Basic featured case study &
Basic sponsored article



Used channels

GIM weekly newsletter
Social Media
Homepage



Timing
April - October 2018




 

Content Marketing
Creating 3D virtual experiences that feel real

Introducing a completely universal GNSS receiver

marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
7 - 20 January


Amount of views
990


% increase of views
60%


Content Marketing
Advanced Targeted Marketing
Introducing a completely universal GNSS receiver

Launching the new Leica Terrainmapper

Leica Geosystems creates complete solutions for measurement professionals across the planet. Last February, they have launched a video promotion campaign on GIM International for their newest addition to the Leica RealTerrain solutions for LiDAR mapping: the Leica Terrainmapper. This new generation linear-mode LiDAR sensor provides high flexibility across widely-varying use cases and for the delivery of highest fidelity data. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
15-28 February


Amount of views
334


% increase of views
31%


Content Marketing
Advanced Targeted Marketing
Launching the new Leica Terrainmapper

Why print ads can make a difference in your marketing mix

In today’s rapidly changing and increasingly digital world, the confidence in printed advertisements seems to be declining at a rapid pace. The downward trend in global spending on print advertising says it all; between 2000 and 2014, the annual spend fell massively from US$67 billion to US$19.9 billion. We’re seeing a reflection of this trend at Geomares too, with print’s revenue share dropping from 88% in 2013 to 60% in 2017. Does this mean that the end of print advertising is near? Or does it actually offer opportunities to set yourself apart by advertising in print?

Marketing Strategy
Display Advertising
Why print ads can make a difference in your marketing mix