Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.
Through our targeted industry magazines we reach the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas. Printed advertisements support marketing goals aimed at brand recognition and product awareness!
Contact us to learn more about how we can support you in reaching our database of geomatics, hydrographic and industrial professionals.
Print ads can make a real difference!
Let’s get straight to the point: at Geomares we are convinced that print advertising should not be underestimated, and that it is actually a very effective method to achieve a great return on investment (ROI). Print offers a number of unique advantages that other marketing channels simply can’t compete with:
- Print reaches a better focused audience
- Print converts better
- Print builds trust
Creating effective print advertisements is not easy. Good collaboration between Marketing and Design is very important, of course, but which issues should you, as a marketing professional, focus on to ensure your advertisements are as effective as possible? The tips below will get you off to a good start!
1. White space is your best friend
The more cluttered the advertisement is, the less likely it is to be read. Stick to the point by focusing on one message, and use enough white space to keep the advertisement easy to read!
2. Highlight your USPs
Try to avoid endless lists and long paragraphs presenting benefits and applications. Focus on the most important Unique Selling Points (USPs) and use them to illustrate your point.
3. A picture says more than a thousand words
Good visual support is essential for your advertisement. Make sure your chosen image is unique and surprising, and visually reinforces your message. Remember to take a look at competitors’ ads; do not use the same images!