Social Media Marketing

One of the biggest advantages of this approach is the fact that you can carefully select your target groups, i.e. the fans or followers of a social media page. Our content managers and online marketers have access to rather extensive analytics, making it easy to see the precise makeup of the target group. With this information you can determine whether the channel is relevant enough, or whether you have to look for another solution that better meets your needs.

Also, social media marketing is cheaper than an e-blast, and it also takes less time and effort to produce the material – although you may have to lower your expectations somewhat. A social media post is a less direct way of approaching your target group than an e-mail, for example, and it also offers fewer possibilities in terms of information and placing links.

BLOG: how does third-party social media advertising work?
BLOG: 10 tips for an optimal B2B social media strategy

All our brands have an active social media presence and we have a network of tens of thousands of professionals active on LinkedIn, Twitter and Facebook. With our ‘Social Media Share packages’ we offer you the possibility to share your message with this carefully built-up group of followers.