Display advertising

Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.

Digital Advertising

Every one of our industry brands offers digital advertising options through various online channels like a website, e-newsletter and social. Next to brand recognition and product awareness, digital advertising campaigns also support marketing goals aimed at traffic- and lead generation!

Contact us to learn more about how we can support you in reaching our database of geomatics, hydrographic and industrial professionals.

Why use digital banners?

With the rise of ad blockers and the general trend around banners, it can sometimes seems as if banners are no longer an effective form of advertising. However, the opposite is true provided that you have appropriate and realistic expectations and goals. Common ones are:

More awareness
More sales
More leads
Staying top of mind

Learn more in our blog: 'what is display advertising?'

Measurability

One of the biggest advantages of digital banners is their measurability. Both the number of impressions and the number of clicks are monitored, so you can easily check the impact of your banners. Are clicks important to your campaign? Then you should certainly not forget to calculate the click-through rate (CTR) by dividing the number of clicks by the number of impressions. This knowledge makes it easy to determine the effectiveness of your ads, which enables effective testing and optimisation for new campaigns.

Effective digital ads

Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. It is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience, learn how to create effective digital ads for your campaigns!