3 tips for making optimal use of Products4Engineers

To start with, we strongly recommend you to use a clear product photo, without too much distraction in the background (preferably transparent or plain). Not only does that maximise the focus on the product itself, but the image is also easier to reuse in, for example, the P4E magazine or newsletter!

In addition to the photo, the product description is very important too. A product description on the P4E online platform may contain a maximum of 1,500 characters, so keep things concise and to the point. The information you provide should also be relevant and appealing. We recommend including the following items to give the most complete information about the product as possible:

Main applications or application areas
Where is your product or service mainly used?

Main specifications
Which specifications make your product better than your competitors’ products?

Main benefits
What makes your product unique and how can the customer use this to their advantage?

Last but not least, we advise you to ensure that your contact details are always fully up to date so that questions and requests end up in the right place and can be dealt with quickly and properly.

Every supplier is different, with a different product range and approach. Whereas one supplier may mainly focus on a small niche with a handful of products, another may carry a large range for a broad application area. In order to maintain high standards of information quality, it is not possible to upload products onto the P4E platform in bulk. However, we understand that it is impossible to upload all your products one by one if you have a very large assortment, and especially if you carry many products that are similar apart from minor differences. So if you carry a large product range, here’s how to tackle this!

Focus on product groups
If you have a large assortment, we strongly recommend to focus on your product groups. For example, if you offer 50 types of pressure gauges from three different brands, add those three brands to your account and use the above tips to write a concise, relevant and appealing product description. This will give visitors to the P4E platform a first impression of your entire range, and then they can make their final choice for which product to buy on your own website, where all individual products can be found. Taking things a step further, you could opt to showcase a few of your most popular products by adding them separately from the product groups.

As a supplier on P4E you can choose between a ‘Basic’ account and a ‘Premium’ account. The Basic account is free and offers the possibility to add unlimited products with an image and description. The Premium account is fundamentally the same as the Basic account, but it is supplemented with additional visibility and extra functionalities. As a Premium supplier, your products stand out from the crowd and potential customers are triggered to get in touch even faster thanks to two key benefits:

Extra visibility
Premium account products receive priority ranking in their categories, and their product videos are highlighted in several different places on the P4E website. In addition, Premium suppliers are featured in the weekly newsletter – which is sent to 9,000 subscribers – several times a year, generating valuable extra visibility.

Extra possibilities
A Premium account enables you to upgrade your standard product page and truly showcase your products! For example, you can upload product videos for each product and add separate landing pages to your own website for each product. Case studies and a ‘custom button’ can also be added. Premium suppliers can display extra information and strengthen the call-to-action in a way that really makes a difference, thus increasing the conversion rate.

In addition to the extra opportunities on the product pages, Premium suppliers can also design their own supplier page including, for example, a company profile, company video, vacancies, events and social media profiles.