Top 5 Ways Professionals Use Geo-matching

Geo-matching is a truly global platform that is used by a wide variety of professionals for many different reasons. The common denominator uniting all of our users is that they are interested in geospatial technology and its applications.
Over the years, product enquiries have been submitted through Geo-matching by major organisations like NASA, Raytheon, Korean Defense Institute, BWXT and Fugro, but also by the Cadastral Agency of Congo, infrastructure-related and agricultural companies of all sizes and universities from all over world.

Last year we asked members of the Geo-matching community why they use the site. We discovered that many visitors are using Geo-matching to do research in the early awareness/consideration phase. Their key aims are as follows:

1. Find new products
80% of visitors to Geo-matching use the platform to find new products. We continuously work with content specialists and technical professionals to provide the most accurate and up-to-date product overview.

2. Compare products
Geo-matching is unique in that enables users to compare products based on product specifications. This feature is used a lot, with 54% of our users comparing products.

3. View case studies
Besides high-level product information, detailed case studies and articles are listed in the Insights section. This is a very popular feature and is used by 44% of Geo-matching visitors. 

4. View brochures
Brochures can be added to all the premium products. A brochure allows the manufacturer to explain in more detail what the product can do, its applications and its unique selling points. 32% of visitors use Geo-matching to view brochures.

5. View product videos
As part of their marketing resources, many manufacturers have interesting videos that demonstrate how their products work and can be used in practice. 25% of our visitors watch videos on Geo-matching.

Geo-matching user survey (2017) results

Geospatial technology is finding its way to many new applications, and the diverse Geo-matching user profile reflects this.  Every day, we are reaching potential customers who are very interested in geospatial technology and who may not yet be aware of your brand and products.

Our survey shows that Geo-matching is not primarily a lead-generation platform, with just 10% of our users requesting quotes through the website. Instead, Geo-matching is mainly used as an information platform and plays a key role in the very important phases of awareness and consideration. This is underlined by the fact that close to 44% of our visitors read case studies, for example. Make sure that they understand the benefits and applications of your products too! For more information about the opportunities, or advice on how you can tailor your Geo-matching offering to users’ needs and expectations, please feel free to contact us.