Infographic: What is Advanced Targeted Marketing

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

Collecting and processing data

Our database is filled with tens of thousands of professionals and followers of our brands. We retrieve a lot of data about surfing behaviour of our website visitors every day. In addition, we are constantly working to learn more about the characteristics and interests of our newsletter subscribers and followers on social media. All collected data is stored and processed in our database, from where we have access to a wide range of segmentation criteria.

Our database

The global database of Geomares now consists of more than 400,000 professionals. Through the daily application of advanced filters based on research, surfing behaviour, forms and much more, we now have access to more than 60 different interest groups. For example, we can specifically target your campaign to people interested in Terrestrial Laser Scanners, Point Cloud Processing Software, Sub Bottom Profilers and much more.

Starting your targeted campaign

When creating your advanced targeted marketing campaign, we start, as often, with determining the goals. “What do you want to achieve and in what span of time does this have to happen?” Is your goal clear? Then we can start choosing the right audience and a matching message.

Many possibilities
The big advantage of advanced targeted marketing is the fact that we can use many different channels to reach the right audience. For example, we can reach people directly in their inbox via direct email, but also when they are browsing online on websites such as Google, LinkedIn, Bing and Facebook. Whatever channel we use, your message arrives at a target group that has proven to be relevant due to their profile and surfing behaviour on our websites.

Last steps of your campaign

Your campaign will be monitored by our marketing professionals during the term. Where necessary, adjustments will be made to achieve the best result within the chosen time frame. The results of advanced targeted campaigns are measurable and will, of course, also be provided afterwards if required.

Take a look at the Advanced Targeted Marketing page to find out more about this solution.

What is Advanced Targeted Marketing? [infographic]

Collecting and processing data

Our database

Starting your targeted campaign

Last steps of your campaign

Sharing is caring

Related

What is content marketing and why should you start using it?

What is a marketing funnel and how do you use it?

Developing a content marketing strategy in a niche market

I want to…