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What is content marketing and why should you start using it?

Content Marketing
Marketing Strategy
Content Creation
What is content marketing and why should you start using it?

At Geomares, we have many years of experience in making trade magazines, websites, newsletters and many other forms of content. ‘Content’ is a word that has been cropping up everywhere over the last few years and is also associated with all sorts of information formats. But what is content exactly? And, perhaps even more importantly, why and how should you use it in your marketing strategy? Over the next three months, we will dive deeper into the world of content marketing, starting by answering the following questions: ‘What is content marketing?’ and ‘Why should you begin using it right away?’