How Geo-matching Supported OxTS with Webinar Registrations

The premium package includes frequent exposure in the weekly Geo-matching newsletters (sent to 40,000 surveying and positioning professionals), social media coverage and support with updating product pages. OxTS was quite late in asking for our help (just six days before the webinar), but we were still able to put together a very effective short-term marketing campaign. This included the following marketing methods.

Social media coverage with posts on LinkedIn, Twitter, Facebook and Instagram (with a combined reach of 30,000 followers). Click here for the Geo-matching LinkedIn page.

Special ‘widgets’ on the OxTS Geo-matching pages to boost traffic and conversions. Click here for an example.

The campaign was so successful that numerous surveying and mapping professionals immediately registered for the webinar. In fact, OxTS received more registrations than its current webinar limit. Therefore, OxTS will be migrating away from its current webinar platform to enable more webinar attendees in the future!

Commenting on the campaign, Geoff Besbrode (product marketing executive at OxTS) says: “We made the decision to switch more of our marketing effort into the digital space, and engaged with Geo-matching to help us do so. They were very easy to work with and really went the extra mile to help us. We’re delighted that the first campaign we’ve run with their help has seen us hugely over-achieve on results.”