Driving high-quality traffic through a smart email campaign

Database Marketing
Advanced Targeted Marketing

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!

Target group GIM International
Solution Direct Email Marketing
Method E-blast
Frequency One email per month
Timing Sep - Dec 2017 and Feb - May 2018
Total opens 31.555
Total clicks 1.669
Click through rate 5,3%