Driving high-quality traffic through a smart email campaign
For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!
| Target group | GIM International |
| Solution | Direct Email Marketing |
| Method | E-blast |
| Frequency | One email per month |
| Timing | Sep - Dec 2017 and Feb - May 2018 |
| Total opens | 31.555 |
| Total clicks | 1.669 |
| Click through rate | 5,3% |
Targeting over 20.000 geospatial professionals
SimActive wanted to develop a campaign focused on:
1. Generating traffic to its website
2. Sign-ups for a free trial of their software
With one email per month over two four-month periods, SimActive has created a smart campaign to drive high-quality traffic to its website. A wide variety of messages have been sent, highlighting topics including revolutionary new technologies, important benefits like automated solutions for direct georeferencing and a case study on mapping mines by the Kenyan government.
This case study has last been updated on 22-11-2018. Please click here to learn more about direct email marketing.
E-blasts (click to enlarge)
 September 2017 |
 October 2017 |
 November 2017 |
 December 2017 |
 February 2018 |
 Marc 2018 |
 April 2018 |
 May 2018 |
Looking for advice?
Our business development managers are always happy to help you wherever and whenever needed. Feel free to ask them any questions!
Peter Tapken
Business Development Manager
