Driving high-quality traffic through a smart email campaign
For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!
|Target group||GIM International|
|Solution||Direct Email Marketing|
|Frequency||One email per month|
|Timing||Sep - Dec 2017 and Feb - May 2018|
|Click through rate||5,3%|