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Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

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Advanced Targeted Marketing

Sponsored Content

Content marketing is all about building relevancy, becoming an industry leader and be known as an expert in your industry! With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Sponsored Content

Top 5 Ways Professionals Use Geo-matching

With more than 2,000 products from 500 manufacturers, Geo-matching is the biggest online product platform for surveying, positioning and machine guidance. We are often asked to describe the ‘typical’ Geo-matching user. That’s a tricky question, especially when you consider that, in 2017, more than 250,000 professionals used Geo-matching to find and compare products, get insights into specifications and applications, and connect with manufacturers. In this blog, I’ll try to answer that question, including by sharing the top five ways in which people use the Geo-matching platform!

Blog
Product Marketing
Geo-matching
Top 5 Ways Professionals Use Geo-matching

What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

Blog
Marketing Strategy
Lead Generation
Marketing Funnel
Customer Journey
What is a marketing funnel and how do you use it?

GIM International

GIM International is the high-quality leading source of information in the field of geomatics. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach the largest global audience in the field of geomatics. The GIM International database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, GIM International forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!

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