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Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

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Advanced Targeted Marketing

How geospatial professionals find new products

In one of our previous blogs, we’ve explained why Geo-matching is much more than just a platform for lead generation; in fact, it is primarily used as an information platform. By enabling industry professionals to search for, find and compare new products, Geo-matching plays a crucial role in two key phases of the customer journey: awareness and product consideration. In this blog we will dive deeper into how Geo-matching is used in the information phase and how you can utilise your account to gain optimum benefit in this phase.

Blog
Marketing Strategy
Marketing Funnel
Customer Journey
Geo-matching
How geospatial professionals find new products

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market

10 tips for an optimal B2B social media strategy

You probably already know that social media is a great channel for promoting yourself, for getting and staying in touch with customers or prospects and for increasing awareness of your brand. But most marketing professionals in the technical B2B industry find it hard to figure out the right social media strategy. Are you struggling to decide how to start? Which messages to post, and how frequently? How to get fans or followers? First let me be clear: there is no golden rule. But these ten tips will certainly help you on your way!

Blog
Marketing Strategy
Social Media Marketing
10 tips for an optimal B2B social media strategy

Content marketing types and formats

You already know your purpose for creating content, which target group your content will be aimed at and which topics you will focus on. The next step in your content marketing strategy is to determine the type of content and the format in which you are going to publish it. This is an interesting but difficult choice, because there are countless types and formats to choose from. It is not easy to view these two elements separately either, but Chris Lake makes an admirable attempt in his Periodic Table of Content Marketing.

Blog
Content Marketing
Marketing Strategy
Content marketing types and formats