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10 tips for an optimal B2B social media strategy

You probably already know that social media is a great channel for promoting yourself, for getting and staying in touch with customers or prospects and for increasing awareness of your brand. But most marketing professionals in the technical B2B industry find it hard to figure out the right social media strategy. Are you struggling to decide how to start? Which messages to post, and how frequently? How to get fans or followers? First let me be clear: there is no golden rule. But these ten tips will certainly help you on your way!

Blog
Marketing Strategy
Social Media Marketing
10 tips for an optimal B2B social media strategy

How geospatial professionals find new products

In one of our previous blogs, we’ve explained why Geo-matching is much more than just a platform for lead generation; in fact, it is primarily used as an information platform. By enabling industry professionals to search for, find and compare new products, Geo-matching plays a crucial role in two key phases of the customer journey: awareness and product consideration. In this blog we will dive deeper into how Geo-matching is used in the information phase and how you can utilise your account to gain optimum benefit in this phase.

Blog
Marketing Strategy
Marketing Funnel
Customer Journey
Geo-matching
How geospatial professionals find new products

What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

Blog
Marketing Strategy
Lead Generation
Marketing Funnel
Customer Journey
What is a marketing funnel and how do you use it?

3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Blog
Video Marketing
Product Marketing
Geo-matching
3 reasons to add your videos to Geo-matching

9 tips for a terrific trade show

Traditionally, trade shows play an important role in geospatial B2B marketing. In fact, there is probably no better way to get in touch with your customers and prospects. Yet, a lot of possibilities at trade shows are still often left unused. We regularly visit trade fairs ourselves and still see too many exhibitors who make little or no contact at all. Often they focus on the wrong things, like their smartphone or colleagues, which is a real pity. For that reason we’ve put together a list of tips, so that you can get the most out of your next trade fair participation!

Blog
Event Marketing
9 tips for a terrific trade show