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Top 5 Ways Professionals Use Geo-matching

With more than 2,000 products from 500 manufacturers, Geo-matching is the biggest online product platform for surveying, positioning and machine guidance. We are often asked to describe the ‘typical’ Geo-matching user. That’s a tricky question, especially when you consider that, in 2017, more than 250,000 professionals used Geo-matching to find and compare products, get insights into specifications and applications, and connect with manufacturers. In this blog, I’ll try to answer that question, including by sharing the top five ways in which people use the Geo-matching platform!

Blog
Product Marketing
Geo-matching
Top 5 Ways Professionals Use Geo-matching

9 tips for a terrific trade show

Traditionally, trade shows play an important role in geospatial B2B marketing. In fact, there is probably no better way to get in touch with your customers and prospects. Yet, a lot of possibilities at trade shows are still often left unused. We regularly visit trade fairs ourselves and still see too many exhibitors who make little or no contact at all. Often they focus on the wrong things, like their smartphone or colleagues, which is a real pity. For that reason we’ve put together a list of tips, so that you can get the most out of your next trade fair participation!

Blog
Event Marketing
9 tips for a terrific trade show

Sponsored Content

Content marketing is all about building relevancy, becoming an industry leader and be known as an expert in your industry! With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Sponsored Content

Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

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Advanced Targeted Marketing

Why print ads can make a difference in your marketing mix

In today’s rapidly changing and increasingly digital world, the confidence in printed advertisements seems to be declining at a rapid pace. The downward trend in global spending on print advertising says it all; between 2000 and 2014, the annual spend fell massively from US$67 billion to US$19.9 billion. We’re seeing a reflection of this trend at Geomares too, with print’s revenue share dropping from 88% in 2013 to 60% in 2017. Does this mean that the end of print advertising is near? Or does it actually offer opportunities to set yourself apart by advertising in print?

Blog
Marketing Strategy
Display Advertising
Why print ads can make a difference in your marketing mix