Search results for “” (59)

Measuring your content marketing strategy

Setting goals is one of the most important parts of your content marketing strategy, but what good is a goal if you cannot measure it? By constantly measuring, you are able to determine what is going well, where improvement is needed and which components may need to be phased out.

Blog
Content Marketing
Marketing Strategy
Measuring your content marketing strategy

9 tips for a terrific trade show

Traditionally, trade shows play an important role in geospatial B2B marketing. In fact, there is probably no better way to get in touch with your customers and prospects. Yet, a lot of possibilities at trade shows are still often left unused. We regularly visit trade fairs ourselves and still see too many exhibitors who make little or no contact at all. Often they focus on the wrong things, like their smartphone or colleagues, which is a real pity. For that reason we’ve put together a list of tips, so that you can get the most out of your next trade fair participation!

Blog
Event Marketing
9 tips for a terrific trade show

10 tips for an optimal B2B social media strategy

You probably already know that social media is a great channel for promoting yourself, for getting and staying in touch with customers or prospects and for increasing awareness of your brand. But most marketing professionals in the technical B2B industry find it hard to figure out the right social media strategy. Are you struggling to decide how to start? Which messages to post, and how frequently? How to get fans or followers? First let me be clear: there is no golden rule. But these ten tips will certainly help you on your way!

Blog
Marketing Strategy
Social Media Marketing
10 tips for an optimal B2B social media strategy

Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

solutions_page
Advanced Targeted Marketing

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market