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Measuring your content marketing strategy

Setting goals is one of the most important parts of your content marketing strategy, but what good is a goal if you cannot measure it? By constantly measuring, you are able to determine what is going well, where improvement is needed and which components may need to be phased out.

Blog

Content Marketing

Marketing Strategy

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!

Blog

Content Marketing

Marketing Strategy

Dynamic Remarketing Ads

Remarketing is the technology that enables us to serve ads to your potential customers as they move across the internet. When a user visits our platforms, a small snippet of code adds that user to a remarketing list. When users visit a website outside our channels we can still serve your ads.

Why choose for remarketing ads instead of display ads on our own platforms?

For starters, remarketing campaigns and display campaigns on our platforms can really enhance each other. Using display ads (image based ads such as leaderboard and rectangles) on our websites is ideal for creating brand awareness by leveraging our valued and industry-respected platforms. Brand awareness can affect every stage of the purchase funnel. Strong, positive awareness acts like a magnet that puts customers on a fast track to purchase.

Using remarketing ads is great if you have a campaign with a clear call to action (C2A) such as signups for webinars, demos or trials. Via remarketing we can serve your ad to our visitors more often. That’s why remarketing ads are mostly paid per click (PPC) and display ads on our own platforms are based on impressions per month.



What is a dynamic remarketing ad?

A dynamic or responsive remarketing ad is an ad that automatically adjusts its size, appearance, format and message to fit available ad spaces outside our platforms.

Dynamic remarketing ads can fit in just about any ad space and can contain the following elements:


short headline
long headline
description
marketing images
logo




Short headline

The short headline is the first line of your ad, and appears in tight ad spaces where the long headline doesn't fit. Short headlines may appear with or without your description.
Write at least two up to five, short headlines. It is important that they contain up to 30 characters. A space is also counted as a character.

 

Long headline

The long headline is the first line of the ad, and appears instead of your short headline in larger ads. Long headlines may appear with or without your description. When rendered in an ad, the long headline's length will depend on the site it appears on. If shortened, the long headline will end with ellipses ⟨...⟩.
We require one long headline made of up to 90 characters. Here a space is also counted as a character.

 

Description

The description text is in addition to the headline and invites people to take action. It can also be up to 90 characters, and may appear after the (short or long) headline. Note that the length of the rendered description will depend on the site it appears on. If shortened, the description will end with ellipses ⟨...⟩. Use the maximum of five descriptions to gain the best result.

 

Marketing images

Having multiple marketing images is recommended, because it makes it easier for the algorithm to optimize your ads (what image works best with what text). Up to 15 marketing images can be used.

Landscape. The landscape image should have a ratio of 1.91:1 and be greater than 600x314 px (1200x628 px recommended). The file size limit is 5MB.

Square. The image square (1:1) image should be at least 300x300 px (1200x1200 px recommended). The file size limit is 5MB.

Try to avoid text in the images

 

Logo

For best rendering two logo images should be provided:
Square (1:1) with a recommended size of 1200x1200px (minimum size is 128x128 px)
Landscape (4:1) logo, which should be at least 512x128 or greater. The recommended size for the landscape logo is 1200 x 300.
Keep in mind that a transparent background is best for all logos, but only if the logo is centered. The file size limit is also 5MB.


The automatically adjusting size and formats means that the ability to serve ads in all formats opens territory that previously couldn’t be target. In other words, the dynamic remarketing ads have a greater reach and more opportunities for conversions compared to standard display remarketing ads (300x250 px) which is important when you serve ads to small niche markets.

Blog

Conversion Optimization

Database Marketing

Advanced Targeted Marketing

Lead Generation

Display Advertising

9 tips for a terrific trade show

Traditionally, trade shows play an important role in geospatial B2B marketing. In fact, there is probably no better way to get in touch with your customers and prospects. Yet, a lot of possibilities at trade shows are still often left unused. We regularly visit trade fairs ourselves and still see too many exhibitors who make little or no contact at all. Often they focus on the wrong things, like their smartphone or colleagues, which is a real pity. For that reason we’ve put together a list of tips, so that you can get the most out of your next trade fair participation!

Blog

Event Marketing

3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Blog

Video Marketing

Product Marketing

Geo-matching

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