Search results for “” (59)

Why print ads can make a difference in your marketing mix

In today’s rapidly changing and increasingly digital world, the confidence in printed advertisements seems to be declining at a rapid pace. The downward trend in global spending on print advertising says it all; between 2000 and 2014, the annual spend fell massively from US$67 billion to US$19.9 billion. We’re seeing a reflection of this trend at Geomares too, with print’s revenue share dropping from 88% in 2013 to 60% in 2017. Does this mean that the end of print advertising is near? Or does it actually offer opportunities to set yourself apart by advertising in print?

Blog
Marketing Strategy
Display Advertising
Why print ads can make a difference in your marketing mix

Top 5 Ways Professionals Use Geo-matching

With more than 2,000 products from 500 manufacturers, Geo-matching is the biggest online product platform for surveying, positioning and machine guidance. We are often asked to describe the ‘typical’ Geo-matching user. That’s a tricky question, especially when you consider that, in 2017, more than 250,000 professionals used Geo-matching to find and compare products, get insights into specifications and applications, and connect with manufacturers. In this blog, I’ll try to answer that question, including by sharing the top five ways in which people use the Geo-matching platform!

Blog
Product Marketing
Geo-matching
Top 5 Ways Professionals Use Geo-matching

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market

Sponsored Content

Content marketing is all about building relevancy, becoming an industry leader and be known as an expert in your industry! With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Sponsored Content

Content marketing types and formats

You already know your purpose for creating content, which target group your content will be aimed at and which topics you will focus on. The next step in your content marketing strategy is to determine the type of content and the format in which you are going to publish it. This is an interesting but difficult choice, because there are countless types and formats to choose from. It is not easy to view these two elements separately either, but Chris Lake makes an admirable attempt in his Periodic Table of Content Marketing.

Blog
Content Marketing
Marketing Strategy
Content marketing types and formats