Search results for “” (58)

Sponsored Content

Content marketing is all about building relevancy, becoming an industry leader and be known as an expert in your industry! With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Sponsored Content

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market

3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Blog
Video Marketing
Product Marketing
Geo-matching
3 reasons to add your videos to Geo-matching

Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

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Advanced Targeted Marketing

GIM International

GIM International is the high-quality leading source of information in the field of geomatics. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach the largest global audience in the field of geomatics. The GIM International database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, GIM International forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!

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