Search results for “” (59)

10 tips for an optimal B2B social media strategy

You probably already know that social media is a great channel for promoting yourself, for getting and staying in touch with customers or prospects and for increasing awareness of your brand. But most marketing professionals in the technical B2B industry find it hard to figure out the right social media strategy. Are you struggling to decide how to start? Which messages to post, and how frequently? How to get fans or followers? First let me be clear: there is no golden rule. But these ten tips will certainly help you on your way!

Blog
Marketing Strategy
Social Media Marketing
10 tips for an optimal B2B social media strategy

Content marketing types and formats

You already know your purpose for creating content, which target group your content will be aimed at and which topics you will focus on. The next step in your content marketing strategy is to determine the type of content and the format in which you are going to publish it. This is an interesting but difficult choice, because there are countless types and formats to choose from. It is not easy to view these two elements separately either, but Chris Lake makes an admirable attempt in his Periodic Table of Content Marketing.

Blog
Content Marketing
Marketing Strategy
Content marketing types and formats

Why print ads can make a difference in your marketing mix

In today’s rapidly changing and increasingly digital world, the confidence in printed advertisements seems to be declining at a rapid pace. The downward trend in global spending on print advertising says it all; between 2000 and 2014, the annual spend fell massively from US$67 billion to US$19.9 billion. We’re seeing a reflection of this trend at Geomares too, with print’s revenue share dropping from 88% in 2013 to 60% in 2017. Does this mean that the end of print advertising is near? Or does it actually offer opportunities to set yourself apart by advertising in print?

Blog
Marketing Strategy
Display Advertising
Why print ads can make a difference in your marketing mix

What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

Blog
Marketing Strategy
Lead Generation
Marketing Funnel
Customer Journey
What is a marketing funnel and how do you use it?

Measuring your content marketing strategy

Setting goals is one of the most important parts of your content marketing strategy, but what good is a goal if you cannot measure it? By constantly measuring, you are able to determine what is going well, where improvement is needed and which components may need to be phased out.

Blog
Content Marketing
Marketing Strategy
Measuring your content marketing strategy