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How geospatial professionals find new products

In one of our previous blogs, we’ve explained why Geo-matching is much more than just a platform for lead generation; in fact, it is primarily used as an information platform. By enabling industry professionals to search for, find and compare new products, Geo-matching plays a crucial role in two key phases of the customer journey: awareness and product consideration. In this blog we will dive deeper into how Geo-matching is used in the information phase and how you can utilise your account to gain optimum benefit in this phase.

Blog
Marketing Strategy
Marketing Funnel
Customer Journey
Geo-matching
How geospatial professionals find new products

What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

Blog
Marketing Strategy
Lead Generation
Marketing Funnel
Customer Journey
What is a marketing funnel and how do you use it?

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market

3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Blog
Video Marketing
Product Marketing
Geo-matching
3 reasons to add your videos to Geo-matching

9 tips for a terrific trade show

Traditionally, trade shows play an important role in geospatial B2B marketing. In fact, there is probably no better way to get in touch with your customers and prospects. Yet, a lot of possibilities at trade shows are still often left unused. We regularly visit trade fairs ourselves and still see too many exhibitors who make little or no contact at all. Often they focus on the wrong things, like their smartphone or colleagues, which is a real pity. For that reason we’ve put together a list of tips, so that you can get the most out of your next trade fair participation!

Blog
Event Marketing
9 tips for a terrific trade show