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Creating 3D virtual experiences that feel real
Matterport offers complete, realistic and interactive 3D and VR experiences for any industry that deals with real-world properties. Their product range includes a 3D content platform, 3D camera’s, VR platforms and mobile apps, all made to create virtual experiences that feel as real as being there. To show the opportunities and advantages of their products, Matterport has created many case studies. With GIM International, we had the chance to raise awareness for two of those case studies and a background article among our audience
Target group
GIM International
Solution
Sponsored Content
Method
Basic featured case study &
Basic sponsored article
Used channels
GIM weekly newsletter
Social Media
Homepage
Timing
April - October 2018
B2B Purchase Process: Be Visible From the Start
Today’s purchasers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. Much of this learning happens without the direct involvement of sales reps.
Just like in business-to-consumer (B2C) transactions, the decisions on new vendors in a business-to-business (B2B) setting are made by people. And they search online. The big difference with B2C, however, lies in the number of people involved in the decision. In B2B, different stakeholders with different disciplines (and interests) often work together in a decision making unit (DMU).
Since there are people involved, the behavior that these DMUs display in the orientation process does not differ much from consumer behavior, regardless of the number of participants. Such behavior includes an increasingly strong desire to do online research themselves in recent years. That desire has increased even more in today's “socially distanced” society.
Building on years of leadership in the industry, Geomares provides its worldwide audiences with overarching insight into state-of-the-art developments in geomatics and adjoining verticals. Create brand awareness and leverage your credibility and authority by being visible at our industry-respected platforms.
Be present at the start
Several studies have been conducted into the changing B2B purchasing behavior. The consensus is that more than 90% of B2B purchases have an online origin!
Before identifying solutions to any given issue by a DMU, an independent research is being completed by the involved professionals for the purposes of familiarizing themselves with the subject. The researching professional, however, is not looking for a specific solution, supplier or purchase. In fact, the issue itself may not even be fully identified yet!
B2B purchasing behavior
Problem Identification
Solution Exploration
Requirements Building
Supplier Selection
Validation
Consensus Creation
This preliminary phase of independent research provides you with a great opportunity to draw the attention of potential clients and shape their future needs. With our sponsored content solutions, we offer a varied range of possibilities to share your carefully created content with the largest global audience in the field of surveying, mapping, hydrography, AEC, geomatics and adjacent areas. This allows you to make the first acquaintance with the potential client, and, with that, the first chance to present yourself as an authority within the market.
Taking the first steps
When someone interacts with your content for the first time, you shouldn't expect to have a lead in your pocket. But the first step in the customer journey has been taken. The right question is “What is the next step that a potential lead would like to take?” In other words, “What information do they need?”
Always keep in the added value in mind:
What problems and challenges can your services and products solve?
As mentioned, there are opportunities for B2B companies to be visible in this first phase of the client’s orientation process. But how do you ensure that your online presence differs from the competitor’s?
Being actively present on the platforms attended by the potential and existing customers is the key. Inbound streams via the right distribution channels to your own website are indispensable. With the largest global database of decision-makers in the geomatics community, Geomares serves as that essential distribution channel. It forms the perfect link in the interaction between professional buyers and businesses that will make you visible from the start.
Hydro International
Hydro International is the high-quality leading source of information in the field of hydrography. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach the largest global audience in the field of hydrography. The Hydro International database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, Hydro International forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!
The rise of mobile mapping technology
With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.
This blog is a summary of the full report, which can be read here.
Print Advertising
Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.
