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How Geo-matching Supported OxTS with Webinar Registrations

OxTS asked for our help to promote a webinar to survey and mapping professionals and to increase registrations for the webinar. OxTS has a premium Geo-matching account.

Target group
Geo-matching

Solution
Custom Marketing and Research

Method
Newsletter, Social Media and Content Marketing

Timing
March 18 to 25, 2020

Case study

Database Marketing

Social Media Marketing

Geo-matching

Event Marketing

brand

5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Blog

Product Marketing

5 functional tips to promote your products

How to create effective digital ads for your B2B campaigns

Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? Over the years, internet users have become increasingly better at scanning web pages and it now takes them just a few seconds to decide whether or not they find the displayed content interesting enough to read on. In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. And yes, this trend is also impacting on banners. By their very nature they get the least attention from users, so it is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience.

Blog

Display Advertising

How to create effective digital ads for your B2B campaigns

Driving high-quality traffic through a smart email campaign

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!

Target group
GIM International

Solution
Direct Email Marketing

Method
E-blast

Frequency
One email per month

Timing
Sep - Dec 2017 and Feb - May 2018

Total opens
31.555

Total clicks
1.669

Click through rate
5,3%