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What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

The power of the Geo-matching newsletter

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The newsletter is still a very strong instrument in the Geo-matching marketing strategy, not least due to the dynamic character and high quality of the content.

Launching products to high-quality potential customers worldwide

Tersus GNSS Inc. is a leading global navigation satellite system (GNSS) integrated solution provider. Over the last year Tersus introduced a lot of new products, such as its BX316 GNSS RTK systems and DAVID GNSS survey receiver. With lots of relevant and valuable content like videos and case studies, there were a wide variety of opportunities to really make a difference during the campaign. The product launches had to be supported with worldwide exposure to high-quality potential customers and – where possible – targeted lead generation.

Case study

Database Marketing

5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Blog

Product Marketing

5 functional tips to promote your products

3 crucial tips for a stunning marketing campaign

Before you start a marketing campaign, it is important to have your plan in order. Ask yourself what goals do you want to achieve with the campaign? Who do you want to reach? How are you going to reach them? And why does the customer have to choose you in the end? Just a few questions to think about before actually putting time, money and effort into a campaign. At Geomares, we have conducted numerous marketing campaigns for our customers over the years, both online and offline. That’s why we have listed three very important tips for a stunning marketing campaign!

Blog

Marketing Strategy

Conversion Optimization

3 crucial tips for a stunning marketing campaign