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Lead generation through digital marketing in the geospatial industry

Generating high-quality traffic and leads is a big challenge for most companies. In fact, at a staggering 61%, HubSpot’s latest ‘State of Inbound 2018’ indicates that this is by far the biggest challenge for marketing professionals. The same report also clearly states that, on average, inbound marketing – which is a form of ‘pull’ marketing through the internet – provides 60% of all high-quality leads, compared to 21% directly via the sales team and 18% through outbound marketing such as trade fairs or cold acquisition. So let’s dive a little deeper into lead generation through digital marketing.


Source: State of Inbound 2018, HubSpot

Blog
Content Marketing
Marketing Strategy
Conversion Optimization
Lead Generation
Marketing Funnel
Customer Journey
Lead generation through digital marketing in the geospatial industry

Writing top articles for your geospatial marketing

Attracting attention with your content can be quite a challenge. The people in your target group are short on time, especially in B2B marketing, and see a lot of content passing by every day. In our previous article about content marketing we explained the importance of writing from your target group’s point of view, but there’s more! To give you a clearer picture of the characteristics of valuable and relevant content, we have selected three articles from www.gim-international.com. Here, we dive deeper into why they are examples of successful content.

Blog
Content Marketing
Content Creation
Writing top articles for your geospatial marketing

How to determine the success of your marketing campaigns?

When setting up and executing marketing campaigns, you want them to be as good as possible. And when it is finished, you want to determine whether it has been a success. If it’s not, you want to know what could have been the problem and what can be improved for next time. Predetermining concrete marketing objectives can help you enormously with this. It provides guidance and forces you to think carefully about the message, the target group and the required impact.

Blog
Marketing Strategy
How to determine the success of your marketing campaigns?

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

Blog
Content Marketing
Content Creation
5 tips for writing quality articles

3 crucial tips for a stunning marketing campaign

Before you start a marketing campaign, it is important to have your plan in order. Ask yourself what goals do you want to achieve with the campaign? Who do you want to reach? How are you going to reach them? And why does the customer have to choose you in the end? Just a few questions to think about before actually putting time, money and effort into a campaign. At Geomares, we have conducted numerous marketing campaigns for our customers over the years, both online and offline. That’s why we have listed three very important tips for a stunning marketing campaign!

Blog
Marketing Strategy
Conversion Optimization
3 crucial tips for a stunning marketing campaign