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A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.
From our experience please find 5 tips for writing quality articles.
Title and intro
Title and intro are very important, they are decisive: will the reader continue reading or does he lose his interest right after having seen the intro!
Example of titles and articles that performed well on our media websites:
- The Fierce Rise of Airborne LiDAR
- Laser Scanner in a Backpack
- Underwater Electromagnetic Propagation
- How does Inertial Navigation Work?
- Savings & security: using drones in place of LiDAR
Titles that do well are relatively short (max 10 words) and very descriptive. Make sure to include the most important keywords, often the main technique or equipment used (Airborne Lidar, Inertial navigation, Drones, Aerial Survey). In the intro make sure to introduce the main subject of the article: what is the problem you are going to solve and what will the reader take from this article.
The length of your article
Long-reads are often much appreciated and give the opportunity for in-depth content – but badly written, lengthy articles are likely not to be read all the way through. 1,500 words is a good guideline to provide enough in-depth information but not lose focus. It is also a good idea to use sub-headers throughout the copy to describe the following paragraphs instead of writing one long text. This way the article will look more organised and the reader will stay interested.
