When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:
- What is our target group doing?
- What are our strengths?
- Based on which keywords and internet search terms do we want to be found?
- How strong is our competition?