Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? Over the years, internet users have become increasingly better at scanning web pages and it now takes them just a few seconds to decide whether or not they find the displayed content interesting enough to read on. In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. And yes, this trend is also impacting on banners. By their very nature they get the least attention from users, so it is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience.