Generating high-quality traffic and leads is a big challenge for most companies. In fact, at a staggering 61%, HubSpot’s latest ‘State of Inbound 2018’ indicates that this is by far the biggest challenge for marketing professionals. The same report also clearly states that, on average, inbound marketing – which is a form of ‘pull’ marketing through the internet – provides 60% of all high-quality leads, compared to 21% directly via the sales team and 18% through outbound marketing such as trade fairs or cold acquisition. So let’s dive a little deeper into lead generation through digital marketing.
Source: State of Inbound 2018, HubSpot