Go back
Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.
Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.
Geospatial technology
Geospatial technology is finding its way into more and more applications, and this is underlined by Geo-matching user data. In the ‘UAS for Mapping and 3D Modelling’ category, for instance, Geo-matching has generated enquiries from potential customers as varied as large infrastructure organisations, research organisations (even NASA!), mine operators in Ghana and mid-sized farms in Canada. And in ‘GNSS Technology’, enquiries have been received from logistics companies and surveying companies, but also from small construction firms looking for a simple and effective solution. We are also delighted to see that geospatial technology is increasingly being used all over the world. In fact, a surprisingly large percentage of our visitors come from India, Indonesia and African countries.
Geo-matching website visitors by sub continent
This diverse range of potential customers is a big challenge for geospatial companies these days. Merely providing technical information will not resonate with the majority of potential customers who do not have a strong technical background. Therefore, many geospatial companies now write blogs, share articles and produce detailed case studies about projects to inform potential customers about how their solutions can be used, in a way that they can understand.
Content pays off
With our new content-platform approach, we aim to cater both to geospatial professionals who are looking for technical details and to industry professionals who are thinking of adopting geospatial technology. By combining technical product information with practical case studies, we can give professionals from all over the world and with different levels of knowledge a comprehensive overview of the wide range of geospatial solutions available.
A successful case study on Geo-matching
Geo-matching user data proves that writing great content pays off. Of the 2,000 products that are listed on Geo-matching, the ones supported by case studies, articles and videos generate the most traffic. In April 2018 alone, more than 8,000 videos were viewed and more than 6,500 case studies were read. This demonstrates that geospatial users in general are not just looking for specs, but need context too.
Do you want to know more about content marketing? Ask your questions to one of our marketing advisors via the contact form or check our content marketing page.
Looking for advice?
Peter knows all the ins and outs from Geo-matching. Feel free to contact him with any questions!
Peter Tapken
Business Development Manager
