Branding and lead generation through informative articles
Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.
|Target group||Hydro International|
|Methods||Content Creation, Sponsored Articles, Lead Generation|
|Amount of pageviews||6836|
|Average reading time||Between 3 and 4 minutes|