Launching products to high-quality potential customers worldwide

With an audience of over 80,000 professionals per month and a span of more than 160 countries, Geo-matching offers excellent, targeted worldwide exposure. At the start of the campaign Tersus added the new products to its Geo-matching Premium account, enriched with relevant videos, case studies and brochures. With top listings in relevant categories such as GNSS Receivers and GNSS Antennas the products achieved a high level of product awareness among a large group of relevant potential customers.

The power of direct email
Tersus had a lot of valuable content to share with its target group. To really make a difference with that content, it made sense to use a ‘push’ strategy in addition to the Premium listing. The campaign was therefore extended to include six direct emails to the Geo-matching database. The emails were designed in the Geo-matching style but only contained content from Tersus, and were therefore a unique way to create added value for a very relevant group of high-quality prospects.

The combination of the online Premium account and direct emails not only supported some really successful product launches, but also resulted in thousands of case-study and brochure downloads, hundreds of click-throughs to specific landing pages and dozens of concrete product enquiries… and there is still more to come, because the campaign is not over yet.