Knowledge Base

Knowledge Base

The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Marketing Strategy
The ‘cool factor’ of geospatial marketing!

Content marketing types and formats

You already know your purpose for creating content, which target group your content will be aimed at and which topics you will focus on. The next step in your content marketing strategy is to determine the type of content and the format in which you are going to publish it. This is an interesting but difficult choice, because there are countless types and formats to choose from. It is not easy to view these two elements separately either, but Chris Lake makes an admirable attempt in his Periodic Table of Content Marketing.

Content Marketing
Marketing Strategy
Content marketing types and formats

Why geospatial companies are focusing on delivering great content

Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.



Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.

Content Marketing
Content Creation
Geo-matching
Why geospatial companies are focusing on delivering great content

The strength of B2B e-mail marketing

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The dynamic nature of newsletters and average open rates of 20 to 25% make e-mail marketing a very powerful instrument in your B2B marketing strategy.

Database Marketing
Content Marketing
Marketing Strategy
The strength of B2B e-mail marketing

The power of the Geo-matching newsletter

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The newsletter is still a very strong instrument in the Geo-matching marketing strategy, not least due to the dynamic character and high quality of the content.

Database Marketing
Product Marketing
Geo-matching
The power of the Geo-matching newsletter