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The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Blog
Marketing Strategy
The ‘cool factor’ of geospatial marketing!

Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Amount of views
746


Increase of views
22%


Case study
Video Marketing
Flying geospatial solutions in Tanzania

Bouwproducten

Bouwproducten.nl offers an online platform for construction products, where potential buyers find the suppliers of 17.000 products in only a few clicks. This unique online platform offers suppliers the possibility to change or add their products, whenever they like in the CMS to get the attention of more than 16.000 monthly visitors. These products are promoted via the website, newsletters, search-engine advertising (Google Ads) and in print. This makes Bouwproducten.nl a very diverse and complete marketingtool.

Mediakit 2023 (click to enlarge)
 

brand

The rise of mobile mapping technology

With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.

This blog is a summary of the full report, which can be read here.

Blog
Marketing Strategy
The rise of mobile mapping technology

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Blog
Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?