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Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Blog

Marketing Strategy

The ‘cool factor’ of geospatial marketing!

Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.

Target group
GIM International

Solution
Sponsored Content

Method
Basic Featured Video

Amount of views
746

Increase of views
22%

Case study

Video Marketing

Geomatics World

Geomatics World has an impressive three decades of history of delivering up-to-the-minute news and covering hot industry topics for readers in the UK, Europe and the wider world. The magazine has long been known as the leading title for professionals in the geomatics industry and is the preferred choice for members of the Royal Institution of Chartered Surveyors (RICS) Geomatics Group. Its global readership consists of individuals from many sectors and specialisms including survey companies, resellers, manufacturers, civil engineering, environment, forestry, natural resources, utilities, consulting, technical services, education, research, cadastre, government and land administration.

brand

The strength of B2B e-mail marketing

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The dynamic nature of newsletters and average open rates of 20 to 25% make e-mail marketing a very powerful instrument in your B2B marketing strategy.