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The strength of B2B e-mail marketing

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The dynamic nature of newsletters and average open rates of 20 to 25% make e-mail marketing a very powerful instrument in your B2B marketing strategy.

Blog
Database Marketing
Content Marketing
Marketing Strategy
The strength of B2B e-mail marketing

Bouwproducten

Bouwproducten.nl offers an online platform for construction products, where potential buyers find the suppliers of 17.000 products in only a few clicks. This unique online platform offers suppliers the possibility to change or add their products, whenever they like in the CMS to get the attention of more than 16.000 monthly visitors. These products are promoted via the website, newsletters, search-engine advertising (Google Ads) and in print. This makes Bouwproducten.nl a very diverse and complete marketingtool.

Mediakit 2023 (click to enlarge)
 

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Products4Engineers

Products4Engineers matches potential buyers with manufacturers in The Netherlands. It is a unique tool where professionals can find standard products, complete solutions, service providers and/or manufacturers for their projects. A listing on Products4Engineers provides you with excellent, targeted exposure and a high level of product awareness among a large group of potential customers. Products4Engineers is indispensable in your marketing strategy for The Netherlands.

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Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Blog
Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?

5 online advertising trends for 2019

The marketing and media landscape is constantly changing and is increasingly shifting from offline to online. New websites, apps and tools are introduced every day and your target group moves with it. This offers opportunities to use your online marketing in a more targeted and effective way. To help you get started, we discuss five major trends in online advertising in this article.

1. Database Marketing
2. Advanced Targeted Marketing
3. Social Advertising
4. Sponsored Content
5. Lead Generation

Blog
Content Marketing
Marketing Strategy
Database Marketing
Advanced Targeted Marketing
Social Media Marketing
Lead Generation
Search Engine Advertising
Display Advertising
5 online advertising trends for 2019