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Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.

Target group
GIM International

Solution
Sponsored Content

Method
Basic Featured Video

Amount of views
746

Increase of views
22%

Case study

Video Marketing

The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Blog

Marketing Strategy

The ‘cool factor’ of geospatial marketing!

Products4Engineers

Products4Engineers matches potential buyers with manufacturers in The Netherlands. It is a unique tool where professionals can find standard products, complete solutions, service providers and/or manufacturers for their projects. A listing on Products4Engineers provides you with excellent, targeted exposure and a high level of product awareness among a large group of potential customers. Products4Engineers is indispensable in your marketing strategy for The Netherlands.

brand

Creating 3D virtual experiences that feel real

Matterport offers complete, realistic and interactive 3D and VR experiences for any industry that deals with real-world properties. Their product range includes a 3D content platform, 3D camera’s, VR platforms and mobile apps, all made to create virtual experiences that feel as real as being there. To show the opportunities and advantages of their products, Matterport has created many case studies. With GIM International, we had the chance to raise awareness for two of those case studies and a background article among our audience

Target group
GIM International

Solution
Sponsored Content

Method

Basic featured case study &
Basic sponsored article

Used channels

GIM weekly newsletter
Social Media
Homepage

Timing
April - October 2018

Case study

Content Marketing

Creating 3D virtual experiences that feel real

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:

What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?