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The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Blog
Marketing Strategy
The ‘cool factor’ of geospatial marketing!

The strength of B2B e-mail marketing

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The dynamic nature of newsletters and average open rates of 20 to 25% make e-mail marketing a very powerful instrument in your B2B marketing strategy.

Blog
Database Marketing
Content Marketing
Marketing Strategy
The strength of B2B e-mail marketing

Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Amount of views
746


Increase of views
22%


Case study
Video Marketing
Flying geospatial solutions in Tanzania

Products4Engineers

Products4Engineers matches potential buyers with manufacturers in The Netherlands. It is a unique tool where professionals can find standard products, complete solutions, service providers and/or manufacturers for their projects. A listing on Products4Engineers provides you with excellent, targeted exposure and a high level of product awareness among a large group of potential customers. Products4Engineers is indispensable in your marketing strategy for The Netherlands.

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Your B2B content marketing guide [infographic]

Did you know that your customers don't care about you, your products or your services? They care about themselves, their wants and their needs. Content marketing is the ultimate opportunity to make them want to read or hear what you have to tell, it is the foundation of your future marketing! This infographic shows you why you should use content marketing in your geospatial marketing strategy and how to do it. Do you want more contextual information? Visit our dedicated content marketing page!



Do you want to know more about content marketing? Ask your questions to one of our marketing advisors via the contact form.

Blog
Content Marketing
Marketing Strategy
Your B2B content marketing guide [infographic]