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Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:

What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

3 reasons to add your videos to Products4Engineers

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Still not convinced? Then quickly read the following three reasons to use video marketing through Products4Engineers.

The rise of mobile mapping technology

With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.

This blog is a summary of the full report, which can be read here.

Blog

Marketing Strategy

11 tips for a successful e-blast

Our direct e-mail solutions, also called e-blasts, give you the opportunity to send your message straight to the inboxes of industry professionals. But how do you create a good e-blast? We’ve put together eleven tips for you below.

Blog

Database Marketing

Advanced Targeted Marketing

5 online advertising trends for 2019

The marketing and media landscape is constantly changing and is increasingly shifting from offline to online. New websites, apps and tools are introduced every day and your target group moves with it. This offers opportunities to use your online marketing in a more targeted and effective way. To help you get started, we discuss five major trends in online advertising in this article.

1. Database Marketing
2. Advanced Targeted Marketing
3. Social Advertising
4. Sponsored Content
5. Lead Generation

Advanced Targeted Marketing

Social Media Marketing

Lead Generation

Search Engine Advertising

Display Advertising