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The rise of mobile mapping technology

With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.

This blog is a summary of the full report, which can be read here.

Blog
Marketing Strategy
The rise of mobile mapping technology

11 tips for a successful e-blast

Our direct e-mail solutions, also called e-blasts, give you the opportunity to send your message straight to the inboxes of industry professionals. But how do you create a good e-blast? We’ve put together eleven tips for you below.

Blog
Database Marketing
Advanced Targeted Marketing
11 tips for a successful e-blast

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Blog
Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?

Geomares adds Land+Water to its portfolio

Geomares Media in Lemmer adds trade magazine Land+Water to its portfolio. For more than 65 years, Land+Water has been the specialist medium on developments in civil and environmental engineering for designers, executives, project managers, consultants and directors. According to Durk Haarsma, publisher at Geomares, Land+Water fits perfectly into the media company's portfolio: “Land+Water fits seamlessly into the markets we already serve, especially a platform like Construction Products, but also Products4Engineers and the international platforms GIM International, Hydro International and Geo-matching all have common ground with Land+Water.” With Land+Water, Geomares specializes even more as a publishing house for (inter)national construction, engineering and geo-, civil and environmental engineering. The professional medium Land+Water consists of a news site, various newsletters and a printed magazine that arrives on subscribers' mats eight times a year. 

 

Blog
Geomares adds Land+Water to its portfolio

3 reasons to add your videos to Products4Engineers

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Still not convinced? Then quickly read the following three reasons to use video marketing through Products4Engineers.

Blog
Video Marketing
Product Marketing
Products4Engineers
3 reasons to add your videos to Products4Engineers