Search results for “” (59)

Creating 3D virtual experiences that feel real

Matterport offers complete, realistic and interactive 3D and VR experiences for any industry that deals with real-world properties. Their product range includes a 3D content platform, 3D camera’s, VR platforms and mobile apps, all made to create virtual experiences that feel as real as being there. To show the opportunities and advantages of their products, Matterport has created many case studies. With GIM International, we had the chance to raise awareness for two of those case studies and a background article among our audience




Target group
GIM International


Solution
Sponsored Content


Method

Basic featured case study &
Basic sponsored article



Used channels

GIM weekly newsletter
Social Media
Homepage



Timing
April - October 2018




 

Case study
Content Marketing
Creating 3D virtual experiences that feel real

Launching the new Leica Terrainmapper

Leica Geosystems creates complete solutions for measurement professionals across the planet. Last February, they have launched a video promotion campaign on GIM International for their newest addition to the Leica RealTerrain solutions for LiDAR mapping: the Leica Terrainmapper. This new generation linear-mode LiDAR sensor provides high flexibility across widely-varying use cases and for the delivery of highest fidelity data. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
15-28 February


Amount of views
334


% increase of views
31%


Case study
Content Marketing
Advanced Targeted Marketing
Launching the new Leica Terrainmapper

The rise of mobile mapping technology

With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.

This blog is a summary of the full report, which can be read here.

Blog
Marketing Strategy
The rise of mobile mapping technology

Hydro International

Hydro International is the high-quality leading source of information in the field of hydrography. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach the largest global audience in the field of hydrography. The Hydro International database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, Hydro International forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!

brand

Your B2B content marketing guide [infographic]

Did you know that your customers don't care about you, your products or your services? They care about themselves, their wants and their needs. Content marketing is the ultimate opportunity to make them want to read or hear what you have to tell, it is the foundation of your future marketing! This infographic shows you why you should use content marketing in your geospatial marketing strategy and how to do it. Do you want more contextual information? Visit our dedicated content marketing page!



Do you want to know more about content marketing? Ask your questions to one of our marketing advisors via the contact form.

Blog
Content Marketing
Marketing Strategy
Your B2B content marketing guide [infographic]