Search results for “” (56)

Launching the new Leica Terrainmapper

Leica Geosystems creates complete solutions for measurement professionals across the planet. Last February, they have launched a video promotion campaign on GIM International for their newest addition to the Leica RealTerrain solutions for LiDAR mapping: the Leica Terrainmapper. This new generation linear-mode LiDAR sensor provides high flexibility across widely-varying use cases and for the delivery of highest fidelity data. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
15-28 February


Amount of views
334


% increase of views
31%


Case study
Content Marketing
Advanced Targeted Marketing
Launching the new Leica Terrainmapper

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Blog
Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?

The rise of mobile mapping technology

With the rise of mobile technology in the geospatial industry, we thought it was time to conduct an advanced analysis of our user data and behaviour of thousands of members of the geospatial community, with a special focus on mobile mapping. Over 450,000 geomatics professionals visited our websites in 2017, which puts us in a unique position to analyse their behaviour and provide an overview of the rise of mobile mapping technology.

This blog is a summary of the full report, which can be read here.

Blog
Marketing Strategy
The rise of mobile mapping technology

GIS Professional

GIS Professional is the high-quality leading source of information for senior professionals and managers developing and using geographical information systems in the field of spatial data application, management, interrogation, collection and processing. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach a large audience in the UK, Europe and the wider world. The GIS Professional database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, GIS Professional forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!

brand

11 tips for a successful e-blast

Our direct e-mail solutions, also called e-blasts, give you the opportunity to send your message straight to the inboxes of industry professionals. But how do you create a good e-blast? We’ve put together eleven tips for you below.

Blog
Database Marketing
Advanced Targeted Marketing
11 tips for a successful e-blast