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Geomares adds Land+Water to its portfolio

Geomares Media in Lemmer adds trade magazine Land+Water to its portfolio. For more than 65 years, Land+Water has been the specialist medium on developments in civil and environmental engineering for designers, executives, project managers, consultants and directors. According to Durk Haarsma, publisher at Geomares, Land+Water fits perfectly into the media company's portfolio: “Land+Water fits seamlessly into the markets we already serve, especially a platform like Construction Products, but also Products4Engineers and the international platforms GIM International, Hydro International and Geo-matching all have common ground with Land+Water.” With Land+Water, Geomares specializes even more as a publishing house for (inter)national construction, engineering and geo-, civil and environmental engineering. The professional medium Land+Water consists of a news site, various newsletters and a printed magazine that arrives on subscribers' mats eight times a year. 

 

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Geomares adds Land+Water to its portfolio

Creating 3D virtual experiences that feel real

Matterport offers complete, realistic and interactive 3D and VR experiences for any industry that deals with real-world properties. Their product range includes a 3D content platform, 3D camera’s, VR platforms and mobile apps, all made to create virtual experiences that feel as real as being there. To show the opportunities and advantages of their products, Matterport has created many case studies. With GIM International, we had the chance to raise awareness for two of those case studies and a background article among our audience




Target group
GIM International


Solution
Sponsored Content


Method

Basic featured case study &
Basic sponsored article



Used channels

GIM weekly newsletter
Social Media
Homepage



Timing
April - October 2018




 

Case study
Content Marketing
Creating 3D virtual experiences that feel real

5 online advertising trends for 2019

The marketing and media landscape is constantly changing and is increasingly shifting from offline to online. New websites, apps and tools are introduced every day and your target group moves with it. This offers opportunities to use your online marketing in a more targeted and effective way. To help you get started, we discuss five major trends in online advertising in this article.

1. Database Marketing
2. Advanced Targeted Marketing
3. Social Advertising
4. Sponsored Content
5. Lead Generation

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Content Marketing
Marketing Strategy
Database Marketing
Advanced Targeted Marketing
Social Media Marketing
Lead Generation
Search Engine Advertising
Display Advertising
5 online advertising trends for 2019

Your B2B content marketing guide [infographic]

Did you know that your customers don't care about you, your products or your services? They care about themselves, their wants and their needs. Content marketing is the ultimate opportunity to make them want to read or hear what you have to tell, it is the foundation of your future marketing! This infographic shows you why you should use content marketing in your geospatial marketing strategy and how to do it. Do you want more contextual information? Visit our dedicated content marketing page!



Do you want to know more about content marketing? Ask your questions to one of our marketing advisors via the contact form.

Blog
Content Marketing
Marketing Strategy
Your B2B content marketing guide [infographic]

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Blog
Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?