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5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Blog
Product Marketing
5 functional tips to promote your products

How to create effective digital ads for your B2B campaigns

Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? Over the years, internet users have become increasingly better at scanning web pages and it now takes them just a few seconds to decide whether or not they find the displayed content interesting enough to read on. In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. And yes, this trend is also impacting on banners. By their very nature they get the least attention from users, so it is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience.

Blog
Display Advertising
How to create effective digital ads for your B2B campaigns

Driving high-quality traffic through a smart email campaign

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!




Target group
GIM International


Solution
Direct Email Marketing


Method
E-blast


Frequency
One email per month


Timing
Sep - Dec 2017 and Feb - May 2018


Total opens
31.555


Total clicks
1.669


Click through rate
5,3%





Case study
Database Marketing
Advanced Targeted Marketing
Driving high-quality traffic through a smart email campaign

brand

How to create effective print ads?

Creating effective print advertisements is not easy. Good collaboration between Marketing and Design is very important, of course, but which issues should you, as a marketing professional, focus on to ensure your advertisements are as effective as possible? The tips below will get you off to a good start!

Blog
Display Advertising
How to create effective print ads?