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How Geo-matching Supported OxTS with Webinar Registrations

OxTS asked for our help to promote a webinar to survey and mapping professionals and to increase registrations for the webinar. OxTS has a premium Geo-matching account.




Target group
Geo-matching


Solution
Custom Marketing and Research


Method
Newsletter, Social Media and Content Marketing


Timing
March 18 to 25, 2020





Case study
Database Marketing
Social Media Marketing
Geo-matching
Event Marketing
How Geo-matching Supported OxTS with Webinar Registrations

Launching products to high-quality potential customers worldwide

Tersus GNSS Inc. is a leading global navigation satellite system (GNSS) integrated solution provider. Over the last year Tersus introduced a lot of new products, such as its BX316 GNSS RTK systems and DAVID GNSS survey receiver. With lots of relevant and valuable content like videos and case studies, there were a wide variety of opportunities to really make a difference during the campaign. The product launches had to be supported with worldwide exposure to high-quality potential customers and – where possible – targeted lead generation. 

Case study
Database Marketing
Launching products to high-quality potential customers worldwide

Geomares breidt uit met groot productplatform Bouwproducten

Bouwproducten, een van de grootste databases met productinformatie voor specialisten in de bouw (www.bouwproducten.nl) is per 1 december 2020 onderdeel van Geomares in Lemmer. Geomares neemt het grote productplatform voor de bouw in Nederland over van Eisma Bouwmedia in Leeuwarden. Het mediabedrijf in Lemmer heeft al meerdere online productplatformen voor de technieksector in haar portfolio, waaronder ook Products4Engineers.nl.

Bouwproducten.nl past goed bij het mediabedrijf dat 15 medewerkers telt. Durk Haarsma, directeur van Geomares, is blij met deze stap, ook in een onzekere coronatijd: ‘Bouwproducten.nl past helemaal bij ons en onze groeistrategie. Zowel internationaal als nationaal zijn we in verschillende technische markten actief met onze websites. Informatie verzamelen door professionals gebeurt voornamelijk online. Bedrijven, verschuiven hun marketingbudgetten, ook in technische sectoren, daarom in rap tempo van beurzen en tijdschriften naar productplatformen en websites zoals wij die aanbieden.’

Bouwproducten biedt het grootste aanbod bouwtechnische producten in Nederland. Specialisten en vakmensen uit de bouw kunnen in meer dan 4.000 producten grasduinen, vergelijken, research doen, brochures of video’s downloaden en daarna informatie opvragen bij meer dan 3.000 fabrikanten en leveranciers. Bouwproducten levert daarmee een service aan leveranciers in Nederland en daarbuiten om hun producten zo goed mogelijk onder de aandacht te brengen van deze kopers.

Blog
Geomares breidt uit met groot productplatform Bouwproducten

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

Blog
Content Marketing
Content Creation
5 tips for writing quality articles

How to create effective digital ads for your B2B campaigns

Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? Over the years, internet users have become increasingly better at scanning web pages and it now takes them just a few seconds to decide whether or not they find the displayed content interesting enough to read on. In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. And yes, this trend is also impacting on banners. By their very nature they get the least attention from users, so it is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience.

Blog
Display Advertising
How to create effective digital ads for your B2B campaigns