Search results for “” (59)

Driving high-quality traffic through a smart email campaign

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!




Target group
GIM International


Solution
Direct Email Marketing


Method
E-blast


Frequency
One email per month


Timing
Sep - Dec 2017 and Feb - May 2018


Total opens
31.555


Total clicks
1.669


Click through rate
5,3%





Case study
Database Marketing
Advanced Targeted Marketing
Driving high-quality traffic through a smart email campaign

How to create effective digital ads for your B2B campaigns

Did you know that 55% of all page views hold the reader’s attention for less than 15 seconds? Over the years, internet users have become increasingly better at scanning web pages and it now takes them just a few seconds to decide whether or not they find the displayed content interesting enough to read on. In fact, the average attention span of internet users has dropped to 8 seconds, compared to 12 seconds in 2000. And yes, this trend is also impacting on banners. By their very nature they get the least attention from users, so it is becoming increasingly important to create very high-quality banners to achieve maximum engagement with your target audience.

Blog
Display Advertising
How to create effective digital ads for your B2B campaigns

5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Blog
Product Marketing
5 functional tips to promote your products

3 crucial tips for a stunning marketing campaign

Before you start a marketing campaign, it is important to have your plan in order. Ask yourself what goals do you want to achieve with the campaign? Who do you want to reach? How are you going to reach them? And why does the customer have to choose you in the end? Just a few questions to think about before actually putting time, money and effort into a campaign. At Geomares, we have conducted numerous marketing campaigns for our customers over the years, both online and offline. That’s why we have listed three very important tips for a stunning marketing campaign!

Blog
Marketing Strategy
Conversion Optimization
3 crucial tips for a stunning marketing campaign

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

Blog
Content Marketing
Content Creation
5 tips for writing quality articles