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The power of the Geo-matching newsletter

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The newsletter is still a very strong instrument in the Geo-matching marketing strategy, not least due to the dynamic character and high quality of the content.

Lead generation through digital marketing in the geospatial industry

Generating high-quality traffic and leads is a big challenge for most companies. In fact, at a staggering 61%, HubSpot’s latest ‘State of Inbound 2018’ indicates that this is by far the biggest challenge for marketing professionals. The same report also clearly states that, on average, inbound marketing – which is a form of ‘pull’ marketing through the internet – provides 60% of all high-quality leads, compared to 21% directly via the sales team and 18% through outbound marketing such as trade fairs or cold acquisition. So let’s dive a little deeper into lead generation through digital marketing.

Source: State of Inbound 2018, HubSpot

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Content Marketing

Marketing Strategy

Conversion Optimization

Lead Generation

Marketing Funnel

Customer Journey

Lead generation through digital marketing in the geospatial industry

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

How to create effective print ads?

Creating effective print advertisements is not easy. Good collaboration between Marketing and Design is very important, of course, but which issues should you, as a marketing professional, focus on to ensure your advertisements are as effective as possible? The tips below will get you off to a good start!

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Display Advertising