Search results for “” (60)

3 crucial tips for a stunning marketing campaign

Before you start a marketing campaign, it is important to have your plan in order. Ask yourself what goals do you want to achieve with the campaign? Who do you want to reach? How are you going to reach them? And why does the customer have to choose you in the end? Just a few questions to think about before actually putting time, money and effort into a campaign. At Geomares, we have conducted numerous marketing campaigns for our customers over the years, both online and offline. That’s why we have listed three very important tips for a stunning marketing campaign!

Blog
Marketing Strategy
Conversion Optimization
3 crucial tips for a stunning marketing campaign

Lead generation through digital marketing in the geospatial industry

Generating high-quality traffic and leads is a big challenge for most companies. In fact, at a staggering 61%, HubSpot’s latest ‘State of Inbound 2018’ indicates that this is by far the biggest challenge for marketing professionals. The same report also clearly states that, on average, inbound marketing – which is a form of ‘pull’ marketing through the internet – provides 60% of all high-quality leads, compared to 21% directly via the sales team and 18% through outbound marketing such as trade fairs or cold acquisition. So let’s dive a little deeper into lead generation through digital marketing.


Source: State of Inbound 2018, HubSpot

Blog
Content Marketing
Marketing Strategy
Conversion Optimization
Lead Generation
Marketing Funnel
Customer Journey
Lead generation through digital marketing in the geospatial industry

5 tips for writing quality articles

A study by the Content Marketing Institute amongst marketing professionals in North America shows that the top factor (85%) of the increase in their content marketing success was attributed to their content-creation being of higher quality and more efficient! At Geomares, we have been creating quality content on a daily basis for the past 25 years, starting from a print only publication to the multiple ‘online first’ media brands we are offering today.

From our experience please find 5 tips for writing quality articles.

Blog
Content Marketing
Content Creation
5 tips for writing quality articles

Writing top articles for your geospatial marketing

Attracting attention with your content can be quite a challenge. The people in your target group are short on time, especially in B2B marketing, and see a lot of content passing by every day. In our previous article about content marketing we explained the importance of writing from your target group’s point of view, but there’s more! To give you a clearer picture of the characteristics of valuable and relevant content, we have selected three articles from www.gim-international.com. Here, we dive deeper into why they are examples of successful content.

Blog
Content Marketing
Content Creation
Writing top articles for your geospatial marketing

Geomares breidt uit met groot productplatform Bouwproducten

Bouwproducten, een van de grootste databases met productinformatie voor specialisten in de bouw (www.bouwproducten.nl) is per 1 december 2020 onderdeel van Geomares in Lemmer. Geomares neemt het grote productplatform voor de bouw in Nederland over van Eisma Bouwmedia in Leeuwarden. Het mediabedrijf in Lemmer heeft al meerdere online productplatformen voor de technieksector in haar portfolio, waaronder ook Products4Engineers.nl.

Bouwproducten.nl past goed bij het mediabedrijf dat 15 medewerkers telt. Durk Haarsma, directeur van Geomares, is blij met deze stap, ook in een onzekere coronatijd: ‘Bouwproducten.nl past helemaal bij ons en onze groeistrategie. Zowel internationaal als nationaal zijn we in verschillende technische markten actief met onze websites. Informatie verzamelen door professionals gebeurt voornamelijk online. Bedrijven, verschuiven hun marketingbudgetten, ook in technische sectoren, daarom in rap tempo van beurzen en tijdschriften naar productplatformen en websites zoals wij die aanbieden.’

Bouwproducten biedt het grootste aanbod bouwtechnische producten in Nederland. Specialisten en vakmensen uit de bouw kunnen in meer dan 4.000 producten grasduinen, vergelijken, research doen, brochures of video’s downloaden en daarna informatie opvragen bij meer dan 3.000 fabrikanten en leveranciers. Bouwproducten levert daarmee een service aan leveranciers in Nederland en daarbuiten om hun producten zo goed mogelijk onder de aandacht te brengen van deze kopers.

Blog
Geomares breidt uit met groot productplatform Bouwproducten