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Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog

Content Marketing

Marketing Strategy

Content Creation

5 reasons why print advertising works

Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.

So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:

Blog

Display Advertising

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes

Case study

Content Marketing

Lead Generation

Content Creation

Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Amount of views
746


Increase of views
22%

Case study

Video Marketing

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