Search results for “” (60)

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes




Case study
Content Marketing
Lead Generation
Content Creation
Branding and lead generation through informative articles

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog
Content Marketing
Marketing Strategy
Content Creation
Ten B2B content marketing goals

Custom Marketing and Research

With our dedicated and knowledgeable team of marketing advisors and content professionals, we are able to offer you tailor-made solutions in the field of marketing and research. We provide market data and insights that are unique in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Custom Marketing and Research

The strength of B2B e-mail marketing

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The dynamic nature of newsletters and average open rates of 20 to 25% make e-mail marketing a very powerful instrument in your B2B marketing strategy.

Blog
Database Marketing
Content Marketing
Marketing Strategy
The strength of B2B e-mail marketing

Products4Engineers

Products4Engineers matches potential buyers with manufacturers in The Netherlands. It is a unique tool where professionals can find standard products, complete solutions, service providers and/or manufacturers for their projects. A listing on Products4Engineers provides you with excellent, targeted exposure and a high level of product awareness among a large group of potential customers. Products4Engineers is indispensable in your marketing strategy for The Netherlands.

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