The term ‘display advertising’ has many definitions, which makes it difficult – and perhaps even unnecessary – to define it precisely. Wikipedia gives us the following definition of display advertising: 'advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video and audio.' The difference, however, often lies in which types and formats are regarded as fitting in (or not fitting in) with the definition. For example, many marketing specialists regard videos as display advertising, but at Geomares we consider them to be content marketing because of the huge amount of content-related possibilities that videos offer. Therefore, we choose to use the term Premium Display Advertising in our propositions, and then break the options down into print formats and digital formats. On this page, we will dive deeper into the digital display advertising formats, i.e. banners.