Blogs

Blogs

11 tips for a successful e-blast

Our direct e-mail solutions, also called e-blasts, give you the opportunity to send your message straight to the inboxes of industry professionals. But how do you create a good e-blast? We’ve put together eleven tips for you below.

Database Marketing
Advanced Targeted Marketing
11 tips for a successful e-blast

Measuring your content marketing strategy

Setting goals is one of the most important parts of your content marketing strategy, but what good is a goal if you cannot measure it? By constantly measuring, you are able to determine what is going well, where improvement is needed and which components may need to be phased out.

Content Marketing
Marketing Strategy
Measuring your content marketing strategy

5 reasons why print advertising works

Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.

So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:

Display Advertising
5 reasons why print advertising works

3 ways to distribute your content effectively

Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!

Distribution channels can be divided into three groups: owned media, paid media and earned media.

Content Marketing
Marketing Strategy
3 ways to distribute your content effectively

The ‘cool factor’ of geospatial marketing!

‘Perhaps nobody knows it yet, but geomatics is cool!’ writes Wim van Wegen in a recent column. With this bold statement aimed at enthusing a new generation of mapping and surveying professionals, he sings the praises of the geospatial industry and the future opportunities it offers – because the opportunities are certainly there, but unfortunately they are still underutilised. And what many companies don’t realise is that geospatial marketing can make a big difference!

Marketing Strategy
The ‘cool factor’ of geospatial marketing!