Blogs

Blogs

Content marketing topics and how to determine them?

When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:


What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?

Content Marketing
Marketing Strategy
Content Creation
Content marketing topics and how to determine them?

Writing top articles for your geospatial marketing

Attracting attention with your content can be quite a challenge. The people in your target group are short on time, especially in B2B marketing, and see a lot of content passing by every day. In our previous article about content marketing we explained the importance of writing from your target group’s point of view, but there’s more! To give you a clearer picture of the characteristics of valuable and relevant content, we have selected three articles from www.gim-international.com. Here, we dive deeper into why they are examples of successful content.

Content Marketing
Content Creation
Writing top articles for your geospatial marketing

What is Advanced Targeted Marketing? [infographic]

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

Database Marketing
Advanced Targeted Marketing
What is Advanced Targeted Marketing? [infographic]

3 reasons to add your videos to Products4Engineers

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Still not convinced? Then quickly read the following three reasons to use video marketing through Products4Engineers.

Video Marketing
Product Marketing
Products4Engineers
3 reasons to add your videos to Products4Engineers

3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Video Marketing
Product Marketing
Geo-matching
3 reasons to add your videos to Geo-matching