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What is Advanced Targeted Marketing? [infographic]

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

Blog
Database Marketing
Advanced Targeted Marketing
What is Advanced Targeted Marketing? [infographic]

3 tips for making optimal use of Products4Engineers

Did you know that thousands of technical professionals search for products on Products4Engineers every month? From simple handheld tools to advanced automation software, and from transport solutions to hydraulic drives, P4E is the place where technical professionals go to find all the product-related information they need.

But with 1,500 technical suppliers listed on P4E, how can you ensure that those thousands of technical professionals find you? Product suppliers frequently contact us to find out more about the online platform and how they can use it for maximum benefit. This blog answers the three most commonly asked questions:


Which information should I include about my products??
I have a large and varied product range, how do I show this on P4E?
Which possiblities does P4E offer for me as a supplier?

Blog
Database Marketing
Product Marketing
3 tips for making optimal use of Products4Engineers

3 ways to distribute your content effectively

Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!

Distribution channels can be divided into three groups: owned media, paid media and earned media.

Blog
Content Marketing
Marketing Strategy
3 ways to distribute your content effectively

Digital Advertising

Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.

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Custom Marketing and Research

With our dedicated and knowledgeable team of marketing advisors and content professionals, we are able to offer you tailor-made solutions in the field of marketing and research. We provide market data and insights that are unique in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Custom Marketing and Research