Search results for “” (59)

Why geospatial companies are focusing on delivering great content

Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.



Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.

Blog
Content Marketing
Content Creation
Geo-matching
Why geospatial companies are focusing on delivering great content

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog
Content Marketing
Marketing Strategy
Content Creation
Ten B2B content marketing goals

Introducing a completely universal GNSS receiver

marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
7 - 20 January


Amount of views
990


% increase of views
60%


Case study
Content Marketing
Advanced Targeted Marketing
Introducing a completely universal GNSS receiver

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes




Case study
Content Marketing
Lead Generation
Content Creation
Branding and lead generation through informative articles

Advanced Targeted Marketing

We reach the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas. Our database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, we form the link in the interaction between professional buyers and businesses!

Reaching the right professionals is key! With our advanced targeted marketing solutions we offer the opportunity to match your marketing message with the right potential buyer!

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Advanced Targeted Marketing