Search results for “” (59)

Custom Marketing and Research

With our dedicated and knowledgeable team of marketing advisors and content professionals, we are able to offer you tailor-made solutions in the field of marketing and research. We provide market data and insights that are unique in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Custom Marketing and Research

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes




Case study
Content Marketing
Lead Generation
Content Creation
Branding and lead generation through informative articles

Social Media Marketing

Your own social media channels are a fantastic way of promoting yourself, making and maintaining contact with customers or prospects and increasing your brand awareness. But have you also thought about using the social media channels of other companies too? A social media channel like GIM International’s is an easy way to reach a larger target group in order to attract – and retain – new fans and followers.

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Social Media Marketing
Social Media Marketing

Introducing a completely universal GNSS receiver

marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
7 - 20 January


Amount of views
990


% increase of views
60%


Case study
Content Marketing
Advanced Targeted Marketing
Introducing a completely universal GNSS receiver

3 ways to distribute your content effectively

Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!

Distribution channels can be divided into three groups: owned media, paid media and earned media.

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Content Marketing
Marketing Strategy
3 ways to distribute your content effectively