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What is Advanced Targeted Marketing? [infographic]

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

Blog
Database Marketing
Advanced Targeted Marketing
What is Advanced Targeted Marketing? [infographic]

What is content marketing and why should you start using it?

At Geomares, we have many years of experience in making trade magazines, websites, newsletters and many other forms of content. ‘Content’ is a word that has been cropping up everywhere over the last few years and is also associated with all sorts of information formats. But what is content exactly? And, perhaps even more importantly, why and how should you use it in your marketing strategy?

Blog
Content Marketing
Marketing Strategy
Content Creation
What is content marketing and why should you start using it?

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog
Content Marketing
Marketing Strategy
Content Creation
Ten B2B content marketing goals

Why geospatial companies are focusing on delivering great content

Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.



Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.

Blog
Content Marketing
Content Creation
Geo-matching
Why geospatial companies are focusing on delivering great content

Social Media Marketing

Your own social media channels are a fantastic way of promoting yourself, making and maintaining contact with customers or prospects and increasing your brand awareness. But have you also thought about using the social media channels of other companies too? A social media channel like GIM International’s is an easy way to reach a larger target group in order to attract – and retain – new fans and followers.

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Social Media Marketing
Social Media Marketing