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3 tips for making optimal use of Products4Engineers

Did you know that thousands of technical professionals search for products on Products4Engineers every month? From simple handheld tools to advanced automation software, and from transport solutions to hydraulic drives, P4E is the place where technical professionals go to find all the product-related information they need.

But with 1,500 technical suppliers listed on P4E, how can you ensure that those thousands of technical professionals find you? Product suppliers frequently contact us to find out more about the online platform and how they can use it for maximum benefit. This blog answers the three most commonly asked questions:

Which information should I include about my products??
I have a large and varied product range, how do I show this on P4E?
Which possiblities does P4E offer for me as a supplier?

Blog

Database Marketing

Product Marketing

3 tips for making optimal use of Products4Engineers

3 ways to distribute your content effectively

Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!

Distribution channels can be divided into three groups: owned media, paid media and earned media.

Blog

Content Marketing

Marketing Strategy

3 ways to distribute your content effectively

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.

Target group
Hydro International

Solution
Sponsored Content

Methods
Content Creation, Sponsored Articles, Lead Generation

Amount of pageviews
6836

Average reading time
Between 3 and 4 minutes

Case study

Content Marketing

Lead Generation

Content Creation

Advanced Targeted Marketing

We reach the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas. Our database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, we form the link in the interaction between professional buyers and businesses!

Reaching the right professionals is key! With our advanced targeted marketing solutions we offer the opportunity to match your marketing message with the right potential buyer!

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Digital Advertising

Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.