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Social Media Marketing

Your own social media channels are a fantastic way of promoting yourself, making and maintaining contact with customers or prospects and increasing your brand awareness. But have you also thought about using the social media channels of other companies too? A social media channel like GIM International’s is an easy way to reach a larger target group in order to attract – and retain – new fans and followers.

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Social Media Marketing

What is Advanced Targeted Marketing? [infographic]

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

Blog

Database Marketing

Advanced Targeted Marketing

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes

Case study

Content Marketing

Lead Generation

Content Creation

Recruitment

Finding suitable people or companies to work with can be a big challenge, and recruitment often involves a lot of time and money. With our unmatched worldwide database, we can help you with this. Whether you are looking for staff for one or more vacancies, suitable dealers for products or industry partners for other matters, the Geomares database is the ideal starting point for your search!

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