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5 reasons why print advertising works

Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.

So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:

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Display Advertising
5 reasons why print advertising works

What is Advanced Targeted Marketing? [infographic]

Our brands all focus on niche markets such as geomatics, hydrography and technical industry. With advanced targeted marketing, however, we take it one step further, by offering even more specific target groups within these niches. The purpose of this is to increase the relevance of the message and to increase the conversion percentage. While traditional campaigns often focus on quantity and a wide audience, advanced targeted marketing focuses on pure quality with a very specific approach. Do you want to know how this works and whether this solution fits your marketing plans?

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Database Marketing
Advanced Targeted Marketing
What is Advanced Targeted Marketing? [infographic]

Advanced Targeted Marketing

We reach the largest global audience in the field of geomatics, hydrography, industrial technology and adjacent areas. Our database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, we form the link in the interaction between professional buyers and businesses!

Reaching the right professionals is key! With our advanced targeted marketing solutions we offer the opportunity to match your marketing message with the right potential buyer!

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Advanced Targeted Marketing

Digital Advertising

Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.

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Custom Marketing and Research

With our dedicated and knowledgeable team of marketing advisors and content professionals, we are able to offer you tailor-made solutions in the field of marketing and research. We provide market data and insights that are unique in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Custom Marketing and Research