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Introducing a completely universal GNSS receiver

marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.

Target group
GIM International

Solution
Sponsored Content

Method
Basic Featured Video

Timing
7 - 20 January

Amount of views
990

% increase of views
60%

Case study

Content Marketing

Advanced Targeted Marketing

Introducing a completely universal GNSS receiver

Digital Advertising

Display advertising has been around for years and is one of the best-known forms of advertising. Geomares goes a step further with Premium Display advertising, in which we work together with you to find the right combination that suits your goals. Our unique global reach among industry professionals is what really makes the difference.

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5 reasons why print advertising works

Nowadays, consumers have fast access to media content via the web, app and video streaming – and the media landscape is changing all the time to keep pace with rapidly changing consumer demands. Despite the widely held opinion that “print is dead”, the demand for printed media remains very strong and it is reinforced by all platforms and formats that publishers use to distribute magazine content.

So don’t underestimate print – and you definitely shouldn’t abandon it. Printed magazines have consistently been strong return-on-investment (ROI) performers in advertiser-sponsored marketing-mix models, especially in conjunction with other media. Neuroscience findings are helping to highlight differences in the ways that the brain responds to information presented on paper compared to information presented on screens. Literature suggests 5 reasons why print content should be part of your marketing mix:

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Display Advertising

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

What is content marketing and why should you start using it?

At Geomares, we have many years of experience in making trade magazines, websites, newsletters and many other forms of content. ‘Content’ is a word that has been cropping up everywhere over the last few years and is also associated with all sorts of information formats. But what is content exactly? And, perhaps even more importantly, why and how should you use it in your marketing strategy?