Search results for “” (60)

Custom Marketing and Research

With our dedicated and knowledgeable team of marketing advisors and content professionals, we are able to offer you tailor-made solutions in the field of marketing and research. We provide market data and insights that are unique in the field of geomatics, hydrography, industrial technology and adjacent areas.

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Custom Marketing and Research

Social Media Marketing

Your own social media channels are a fantastic way of promoting yourself, making and maintaining contact with customers or prospects and increasing your brand awareness. But have you also thought about using the social media channels of other companies too? A social media channel like GIM International’s is an easy way to reach a larger target group in order to attract – and retain – new fans and followers.

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Social Media Marketing
Social Media Marketing

Recruitment

Finding suitable people or companies to work with can be a big challenge, and recruitment often involves a lot of time and money. With our unmatched worldwide database, we can help you with this. Whether you are looking for staff for one or more vacancies, suitable dealers for products or industry partners for other matters, the Geomares database is the ideal starting point for your search!

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Recruitment

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes




Case study
Content Marketing
Lead Generation
Content Creation
Branding and lead generation through informative articles

3 ways to distribute your content effectively

Distributing content is almost as important as creating it. The first step in this will often be publishing it on your own website, but that won’t be enough to achieve maximum impact. Even companies with an immense audience such as The New York Times or Red Bull use an extensive arsenal of channels to share their content. In order to develop a good distribution plan for your content, it is very important to put yourself in your target group’s shoes. Where are they active, and which channels do they want to use to see and consume your content? Use your buyer personas for this!

Distribution channels can be divided into three groups: owned media, paid media and earned media.

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Content Marketing
Marketing Strategy
3 ways to distribute your content effectively